
I simply can’t do “fake” – even though I know it sells.
Hi, I’m Emily. My brand relies on realness. I value human connection. I am here to help people on their spiritual path. I work well with clients individually, and I also love teaching classes as long as they’re interactive. I thrive on the human aspect of spirituality, and I believe my followers do, too. People search for genuine stories and messages, and I take joy in providing that, even if it’s scary or messy.
Today, I tried to record a guided meditation that I intended to post on YouTube. I was working with a professional who checked my recording, and we had to keep re-recording it because the sound quality sucked. After guiding the same meditation about world peace five times, I felt like I was no longer being genuine.
I was regurgitating the experience I wanted to convey. The joy was gone. My humanity was gone. I was connected to all of this recording gear and hunched over to talk clearly into a microphone, not in an environment that anyone would ever actually meditate. It was disingenuous. I don’t want to portray myself as fake to my students and followers.
I found myself forcing it, playing a role to sound polished on social media, but absolutely doing it in a fake way. I remembered that’s not what this is about — I am not here to gain followers, money, and fame. I’m here to present my realness as a human being to others following this spiritual path. I scrapped the whole project and decided not to post that guided meditation. I may record it someday when I am feeling aligned with it again, but I haven’t decided yet.
I never want to do anything professionally unless it’s from the heart.
Perhaps this means I will never be famous or rich, and that’s okay. I would rather produce genuine content that inspires people than crank out results just so I can fill my social media channels with fake, empty messages.
In the process of creating some of my recent YouTube videos, such as this one about the journey of twin flames, I became tired. I come alive when I can see the reactions and results of my work. I half-enjoyed doing that video, but it felt tiring toward the end. This surprised me because I feel the spark of excitement whenever I say the same words on a Zoom call to one of my clients.
I used to have a spiritual podcast, but I got rid of it. I never offer webinars unless I can see and interact with my audience. I found that I don’t like making content where I am talking into empty space, unable to connect with my listeners. I love doing live videos on social media where I bounce ideas off viewers and take questions. I don’t do well talking into a camera without any human connection to the viewer who may later be on the other side of it. That doesn’t motivate me at all. So I’m asking myself, why do it if I don’t enjoy it much?
For some reason, writing is different. In writing, I am interacting with my own channeled thoughts as they appear before me on the screen or paper. I am creating art.
Speaking into a camera may not be my jam. Transforming spiritual concepts into alluring and attractive messages on the screen just to hear my own voice and gain popularity is not my brand. I watch other spiritual “leaders” on social media, and part of me wants to be like them, but I know in my heart that I won’t be following the same path.
From personal experience, I know that behind the camera or microphone, something fake is always going on. Unless there’s genuine interaction, then there is something ego-based or misleading — there must be for it to be polished enough to be posted online.
So, follow the influencers who don’t want to be influencers. Be a leader who delivers realness, even if they’re messy and surprising. Watch videos that aren’t polished and show the real human behind the message. Hire spiritual mentors and teachers who show you who they really are.
Use discernment when approaching content that is mass-produced to appeal to the lazy minds of the masses. Look deeper. Sometimes, those who are less popular are actually the most interesting.

Spiritual Guidance and Readings
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The Dark Night of the Soul is one of the most challenging times in a spiritual journey. Learn how to survive it and use it for the greater good.

Classes and Events
Emily offers classes on topics such as meditation and Tarot. She also holds events from time to time such as webinars, live online Tarot readings, and masterclasses. Check out her list of current class offerings!
